Navigating the Economic Currents: The Journey of Small Family Businesses in 2023
by Sherisa Hoy
Hello, Broken Plank fans and customers. We wanted to first say thank you for supporting our small business and then tell you a story about our journey of running a small family business in the economic whirlwind of 2023. Buckle up, because like any rollercoaster, there are ups, downs, and unexpected turns. But amidst it all, there's a story of resilience, passion, and the profound impact you can make by choosing to shop small.
The Upsides of Running a Small Family Business
Running a small family business is like cultivating a garden; it requires patience, dedication, and a whole lot of heart. The beauty, however, lies in the intimate connections formed with customers. We're not just selling products; at The Broken Plank, we're sharing a piece of our family with the world. Most of our customers can tell you about how closely we work with them to create the perfect gifts.
Personal Connection: When you support a small family business, you're not just another customer; you become a part of our story. Your name isn't lost in a sea of orders; it's remembered and cherished with each family photo or document that we print. The personal touch we offer is our way of saying, "Thank you for choosing us."
Supporting a Family: Every purchase, no matter how small, has a profound impact on our lives. It's not just a transaction; it's a contribution to putting food on our table, supporting our kids and grandkids, and making a dream come alive. Your decision to shop small ripples into our lives and becomes a force for good.
Made with Love: When we say our products are handcrafted, we mean it. Every piece is a labor of love, meticulously created with passion and attention to detail. Unlike mass-produced items, each handmade product carries a piece of our heart, a story waiting to be shared with you your families.
Navigating the Challenges
But like any journey, there have been many challenges along the way, especially in the economic climate of 2023.
Financial Strains: The reality is, we face financial strains that larger corporations might not understand. Rising costs of materials, fluctuating markets, and unpredictable challenges can sometimes make our dream feel like an uphill battle.
Competition with Giants: It's tough out here for the little guys. Big corporations dominate the landscape, making it challenging for us to stand out. However, your choice to shop small is not just a purchase; it's a vote for the underdog, for craftsmanship, and for keeping the American dream alive.
The Heartbeat of Made in America and Handcrafted Products
Supporting Local Jobs: When you choose products handcrafted and "Made in America," you're not just buying a product; you're supporting local jobs and ensuring that craftsmanship stays alive in our small towns and communities. Your decision creates a ripple effect, sustaining families and communities across this great nation.
Everything Made by Hand is Made with Love: Handcrafted products aren't just items; they are expressions of passion and dedication. Each piece of wood is a testament to the love poured into its creation. When you choose handmade, you choose something with soul.
Your decision to shop small is not just a purchase—it's an investment in dreams, in families, and in the unique stories that make our world a better place. As we navigate the economic rollercoaster of 2023, your support becomes the wind beneath our wings, propelling us forward on this incredible journey of small family business ownership. Thank you for being a part of our story, and for understanding that every purchase, no matter how small, is a step towards a brighter future for all of us. Thank you from the entire Broken Plank family. ❤